Attractiveness

Ranking on attractiveness by prefecture, announced by the Brand Research Institute.

Local Brand Survey:
"The local brand survey, marking its 5th time thisyear, was conducted on 1,000 municipalities (786 cities + Tokyo's 23 wards + 191 towns and villages) and 47 prefectures, by receiving replies from 34,257 consumers in Japan. A total of 63 questions such as degree of attractiveness was created for each area, and the power of brand of the area was numerically converted into "attractiveness" felt by consumers towards each area. It is designed so that the factors of "attractiveness" can be analyzed from the results of other items such as sightseeing, residency and local products, etc."

Ranked first is Hokkaido with 68.0 points. 2nd is Kyoto with 52.1 points. Kyoto is followed by Okinawa, Tokyo, Nara and Kanagawa. Areas famous as tourist spots and areas known as metropolitan areas are ranked high. On the other hand, the bottom five are Ibaraki, Saga, Tochigi, Fukui and Saitama. In the Tokyo metropolitan region, Kanagawa is ranked 6th, Chiba 14th and Saitama 43rd.

The correlative ranking shows that it is positively correlated with the rate of those living alone and negatively correlated with the rate of Homeownership. It seems that those attracted by such areas move to those areas from all over Japan and live alone.

Also interesting is that it is positively correlated with the ratio of votes for the Japanese Communist Party in the proportional representation segment of the Upper House in 2010 and negatively correlated with the ratio of votes for the Liberal Democratic Party in the proportional representation segment of the House of Representatives in 2009. It shows that in areas with high degree of attractiveness, the Japanese Communist Party is popular and the Liberal Democartic Party is less popular.

The approval rating of the Liberal Democratic Party is high in areas with low attractiveness and low minimum wage, and the statistics show the Liberal Democratic Party's history of having reallocated the wealth of "privileged" areas to "underpivileged" areas in the forms of school faculty and public servants.